Weirdly enough the fact that this is a marketing campaign by Microsoft seems to be ignored when considering the numbers in the press release. There is also the

Weirdly enough the fact that this is a marketing campaign by Microsoft seems to be ignored when considering the numbers in the press release. There is also the curious omission of the percentage of people who found Bing to be “better” than Google. Any reaction to Bing could have been a result of people being exposed to it for the first time not necessarily it being the “better” option. It also could be that people are having a positive impression simply because it’s not as bad as they imagined it would be, as indicated by this claim: “64% of people were surprised by the quality of Bing’s web search results.”. Also there is the matter of the ridiculous disclaimer about the features being omitted in the side-by-side as if they aren't integral to the search experience, not to mention that seemingly all queries to Google appear to be originating from Seattle which degrades the quality of local queries by user located elsewhere. On a related note I recommend reading the How to lie with statistics book, it's required reading especially when outlets copy/paste press releases: http://www.amazon.com/How-Lie-Statistics-Darrell-Huff/dp/0393310728 http://www.amazon.com/How-Lie-Statistics-Darrell-Huff/dp/039...