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I would say test both. In the absence of a test, I would say free trial and then get the CC details. My logic being; I would prefer eyeballs on my product for
by Gustomaximus 14y ago
I would say test both.
In the absence of a test, I would say free trial and then get the CC details. My logic being; I would prefer eyeballs on my product for a period (if it is not too expensive to do so) as they may come back a year or more later when they are ready to pay. If you do the CC up-front most people will never experience your product and it wont be recalled so easily.
- nancyhua 14y agoAgreed. As a user, cc often deters me from signing up bc 1) I hate filling out forms, and 2) I know there's >30% chance I'm going to be too lazy/busy to cancel eom. From the company's perspective, maybe 2) is an argument in favor of cc signup so they can tax my carelessness.