For kicks and giggles I switched to Bing on Safari on OS X and iOS to see if I'm denying myself search results. I'd assess the results and sometimes I'd go wit

For kicks and giggles I switched to Bing on Safari on OS X and iOS to see if I'm denying myself search results. I'd assess the results and sometimes I'd go with what Bing returned but instinctively I'd end up going back to Google to get more accurate results. I think it's going to take more than "The Pepsi Challenge" to get people to switch. To get people to switch Google would have to start giving worse results than it gives now. Otherwise you're likely not changing. Even if Bing gave better results I'm not sure people would switch due to inertia.