While it is odd, it is steam's built in feed back mechanism. Dev's get notified of them and can track user progress. They use them in games for post release a

While it is odd, it is steam's built in feed back mechanism. Dev's get notified of them and can track user progress. They use them in games for post release analysis of what users found hard and such. Bringing that concept to app software will hopefully help show which are the 20% of features used by 80% of their customers, or rough spots that could be smoothed.