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Debacle? They gave away some t shirts to paying customers. It probably had decent returns on both marketing and loyalty.
by scosman 11mo ago
Debacle?
They gave away some t shirts to paying customers. It probably had decent returns on both marketing and loyalty.
- wonger_ 11mo agohttps://blog.kagi.com/celebrating-20k https://blog.kagi.com/celebrating-20k > The process from here involves setting up a business entity in Germany, so we can import the t-shirts, store them in a warehouse, connect inventory logistics and ship them all over the world. This includes building a website and connecting it to a back-end database. So, we basically ended up owning a merch production operation end-to-end, just so that we could ensure premium quality of these t-shirts! > Now, you may ask, why did we go through all this trouble and allocate nearly a third of our investor-raised funds to produce and freely distribute 20,000 t-shirts?
- j_w 11mo ago> > Now, you may ask, why did we go through all this trouble and allocate nearly a third of our investor-raised funds to produce and freely distribute 20,000 t-shirts? Marketing.