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"Who is visiting a Facebook page for toilet paper." Well, 300,000 people LIKE it so something is going on. Based on what little I've done in the social realm

"Who is visiting a Facebook page for toilet paper." Well, 300,000 people LIKE it so something is going on. Based on what little I've done in the social realm and what I've heard from SM consultants, these thoughts are in play: - "Every brand has a Facebook page so we need one" - "Our website is just pages and all we can do it update copy" - "On Facebook we can distribute coupons, run contests, and get people to interact."

Bullshituserid 14y ago
These are the thoughts of people who don't even understand how the Web works, and get taken for a ride by consultants. Kinda like all those businesses that were duped by "Web designers" with cheeseball Flash-based animated demos that later became embarrassing, useless sites. You see this all the time on the sites of non-tech-savvy businesses like restaurants.
bobwaycott 14y ago
How exactly can #3 not be accomplished on Brand X's website? People can then post said coupons and contests to FB, where they can interact with each other, using Facebook, instead of Brand X's website. Why does Brand X need the interaction to happen on their site? It's not like FB is some magical land of coupons and contests that could not have been offered before. EDIT: Also, why on earth do 300,000 people like a TOILET PAPER page? Is TP really THAT incredible? What business value comes from 300K likes on FB?
- envex 14y ago
  "How exactly can #3 not be accomplished on Brand X's website?" I think the whole point is, if charmin posts a new coupon on their website -- only normal visitors will see it. Charmin posts a new coupon on Facebook and 300k people instantly see it.
- callmeed 14y ago
  First, I don't disagree with anything you said. I just was trying to demonstrate how non-hackers and marketing types think. To be honest, I think they see Facebook as almost an "end-around" to having to deal with internal IT/web folks.

Bullshituserid 14y ago

These are the thoughts of people who don't even understand how the Web works, and get taken for a ride by consultants. Kinda like all those businesses that were duped by "Web designers" with cheeseball Flash-based animated demos that later became embarrassing, useless sites. You see this all the time on the sites of non-tech-savvy businesses like restaurants.

bobwaycott 14y ago

How exactly can #3 not be accomplished on Brand X's website? People can then post said coupons and contests to FB, where they can interact with each other, using Facebook, instead of Brand X's website. Why does Brand X need the interaction to happen on their site? It's not like FB is some magical land of coupons and contests that could not have been offered before. EDIT: Also, why on earth do 300,000 people like a TOILET PAPER page? Is TP really THAT incredible? What business value comes from 300K likes on FB?

envex 14y ago
"How exactly can #3 not be accomplished on Brand X's website?" I think the whole point is, if charmin posts a new coupon on their website -- only normal visitors will see it. Charmin posts a new coupon on Facebook and 300k people instantly see it.
callmeed 14y ago
First, I don't disagree with anything you said. I just was trying to demonstrate how non-hackers and marketing types think. To be honest, I think they see Facebook as almost an "end-around" to having to deal with internal IT/web folks.