Without telling us the install rate, "doubled" is just lying with statistics. Did you go from 10 to 20 daily or from 10k to 20k? Play says that you have 10k+ in

Without telling us the install rate, "doubled" is just lying with statistics. Did you go from 10 to 20 daily or from 10k to 20k? Play says that you have 10k+ installs total (not a lot), so it looks more like the former. If your initial number is really low, minimal work can double it. If you are doing well, the same work may give you a small percentage improvement, or even nothing. It's called "law of diminishing returns." What I learn from this post: you had lots of low-hanging fruit, and probably still do.