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No one if forcing them to use ads for revenue; they could choose to start charging directly for the content. Seems to be working ok for Netflix.

• rkomorn 11mo ago
  The same Netflix that started offering an ad-supported tier that's climbed to 190M global users?
  • usefulcat 11mo ago
    Yes, the same Netflix that gets ~90% of it's income from subscriptions. I never claimed that ads can't be profitable; I was responding to a commenter who implied that ads are necessary in order to have a viable streaming business, which is very obviously not the case.
    • rkomorn 11mo ago
      And you're comparing YouTube and Netflix here, as similar (enough) streaming services that could use the same business model?