I'm sure every Cybersecurity firm has a story like this. It's so weird because advertising has the opposite mentality. "Well we keep getting money so it has to

I'm sure every Cybersecurity firm has a story like this. It's so weird because advertising has the opposite mentality. "Well we keep getting money so it has to be working right?" So no one ever considers testing a time where they do less ads and don't pay out billions to appear on billboards.