branding works as long as you let the actual people behind the curtain do the work (even if results are nowhere near the hype). DOGE actively kicked out those p

branding works as long as you let the actual people behind the curtain do the work (even if results are nowhere near the hype). DOGE actively kicked out those people (the USDS) and started pushing buttons everywhere. Your brand fails if it ends up doing the exact opposite of what you say to the point where people feel it in their day-to-day. Anyone who has even more delays when working with government stuff has DOGE in part to thank. Be it healthcare, social security, taxes, etc. We will all feel this for years to come.