What I was trying to say was that people are "concerned" about lots of things, but that doesn't mean much on its own. As soon as they actually have to give up s

What I was trying to say was that people are "concerned" about lots of things, but that doesn't mean much on its own. As soon as they actually have to give up some immediate comfort for the long-term better option, they will not act upon their concerns but choose satisfaction right now, reliably.