I'm not sure, honestly: I imagine the differential of a new design varies depending on how users come across it. If when not being featured Dwellable mostly get

I'm not sure, honestly: I imagine the differential of a new design varies depending on how users come across it. If when not being featured Dwellable mostly gets new installs from word-of-mouth, say, I bet that the new design doesn't have as much impact. (I'm sure it would still be a big difference, but maybe on the order of 1.5x instead of 2x, say.)