You have never tried to teach kids, smartphone-natives, to use a desktop, have you? The "new user" demographic has shifted from "been taught how to use windows"

You have never tried to teach kids, smartphone-natives, to use a desktop, have you? The "new user" demographic has shifted from "been taught how to use windows" to "has maybe used an ipad". The classic start menu/task bar approach just isn't as approachable as you think.