This seems like a more reasonable take. What I'm wondering is "Where will consumers go?" They won't be shifting to Apple in any large numbers, many aren't will

This seems like a more reasonable take. What I'm wondering is "Where will consumers go?" They won't be shifting to Apple in any large numbers, many aren't willing to pay the price Apple is asking for a laptop. More and more I'd say that the average consumer if going to either use their work laptop, or their phone, for all their personal computing needs. Other that gamers, and the few of us who actually think that computers are fun (or at least they used to be), why would the average person buy a computer? My personal experience is that especially women just handle everything on their big ass phone anyway.