You see this happening right now with LLMs. Microsoft, Google, Facebook, etc are incredibly worried about being disrupted. But all they can really do is try to

You see this happening right now with LLMs. Microsoft, Google, Facebook, etc are incredibly worried about being disrupted. But all they can really do is try to shoehorn AI into their existing products (OSes, search, social media), which is a difficult sell to their existing customers. Ultimately, LLMs will probably find their place in a new product category instead.