Am I missing something about all this price talk? The first 17 results for ultrabooks on newegg are under 800(with a couple < 600$) and the first 40 or so are u

Am I missing something about all this price talk? The first 17 results for ultrabooks on newegg are under 800(with a couple < 600$) and the first 40 or so are under the 1200 that the 13" Air starts at...