Ultrabook makers learned this the hard way last year: http://www.macrumors.com/2011/08/03/intel-ultrabooks-unable-to-undercut-macbook-air-prices/ http://www.mac

Ultrabook makers learned this the hard way last year: http://www.macrumors.com/2011/08/03/intel-ultrabooks-unable-to-undercut-macbook-air-prices/ http://www.macrumors.com/2011/08/03/intel-ultrabooks-unable-... It's a tough spot. Apple is a several years ahead in product design and is undercutting prices at the same time.