I am planning to write my MSc thesis about the currently broad topic "Future of Open Web. Since I work at a contextual targeting company, I have also aggregated

I am planning to write my MSc thesis about the currently broad topic "Future of Open Web. Since I work at a contextual targeting company, I have also aggregated data about traffic to some news sites & contacts in the industry for interviews. Any particularly interesting angles to this that you wished there was research on?