Most of the comments here are a bum-out. Firstly, I don't think this is as trivial an idea to execute as a number of folks are saying. If you haven't launched s

Most of the comments here are a bum-out. Firstly, I don't think this is as trivial an idea to execute as a number of folks are saying. If you haven't launched something close to this complicated, you should refrain from suggesting this isn't much of an effort. It's clear that a lot of thought and work went into the concept, site, video, and product. Second, this is rad! Maybe we're getting cynical or a bit lost in history, but the idea that for about what lunch costs lately a kid (chronological or spiritual) can get a website to send them something totally custom is pretty awesome. Think hard about how long this has even been practical to do at all, much less as a tiny upstart. Oh, and it appears to be a successful Kickstarter project... so it's nice to see evidence of those.