Next step: create a Facebook app that lets you export your foldable.me to a facebook profile picture, maybe with something that lets you do a nice integration o

Next step: create a Facebook app that lets you export your foldable.me to a facebook profile picture, maybe with something that lets you do a nice integration of profile picture + timeline cover photo. foldable.me goes viral as friends see their friends use the site. You end up with tons of people using the site who would never consider paying $12 for a piece of coloured cardboard... but once they get an emotional attachment to their avatar you can follow up with some lifecycle emails to convert them into a purchasing customer. You could also have a feature where friends could gift their foldable.me to other friends.