I think just ranking options is more powerful because you don't jeopardize your position as gatekeeper by annoying the user too much. For eg google has convince

I think just ranking options is more powerful because you don't jeopardize your position as gatekeeper by annoying the user too much. For eg google has convinced every major brand that they must be the highest bidder on the search results for their own trademark. Nike will never let Adidas have the top slot on their search page or vice versa, so they both pay google through the nose. With AI you can embed the ads into the response in a way that is not possible for people with blockers to untangle.