McD’s made a huge push into the “upscale coffee” market about a decade ago (e.g., competing directly with Starbucks) and it’s paid off. The gas stations that d

McD’s made a huge push into the “upscale coffee” market about a decade ago (e.g., competing directly with Starbucks) and it’s paid off. The gas stations that did similar are also doing well. The era of Irma’s coffee is past.