The $30 settlement doesn't mean that's what the data is worth. For better estimation, we could look at how much discount various places are giving for informati

The $30 settlement doesn't mean that's what the data is worth. For better estimation, we could look at how much discount various places are giving for information. For example my shopping data is apparently worth many hundreds a year. (So a few thousand in total by now) Which is silly considering it's basically the same things on rotation and anyone with even simplest data analysis could correlate all my shopping anyway. But PII isn't that interesting without any other activity attached. So... probably less than my shopping and it doesn't change so there's no need to refresh. Probably in the hundred dollars range then? Unless someone wanted to use it for impersonation where financial hacks, then maybe it goes up to thousands as well? (Large percentage will not convert)