Exactly. The real rub will be to manage the churn rate. If their LTV on monthlies is less than 12 months, then they lose the price premium on monthlies. At $5/m

Exactly. The real rub will be to manage the churn rate. If their LTV on monthlies is less than 12 months, then they lose the price premium on monthlies. At $5/mo, they would need their LTV to be at least 10 months to match the old subscription rate. But I have this feeling that social networks have stickiness, which would probably mean a low churn rate. Maybe.