2 ms·

I don't understand why they are dropping the price. They wanted 10,000 users, they got over 20,000. Surely that tells them the price wasn't a problem. Why gi

I don't understand why they are dropping the price. They wanted 10,000 users, they got over 20,000. Surely that tells them the price wasn't a problem. Why give up so much revenue when it seems like price isn't holding them back?

rexreed 14y ago
It's motivated by the desire to sell a $5/mo plan. Simply put, $50 a year is not compelling enough for annual subscriptions when you have a monthly plan that ends up at $60 a year. If they had decided not to offer a monthly plan (or set the price higher), they would have kept their annual plan at $50. They see monthly plans as a way to get to a larger market, which explains why that drove pricing decisions.