The problem is paternalism and assuming the user is too dumb to take control their privacy preferences. The compliance of the cookie banner regulation has meas

The problem is paternalism and assuming the user is too dumb to take control their privacy preferences. The compliance of the cookie banner regulation has measurable negative externalities - one estimate suggests a EUR 14B/year productivity hit in the EU Most modern browsers allow you to disable all cookies if you like. You can always use incognito mode if you want to be selective about it. In an ideal world, the EU could have simply educated their constituents about privacy controls available in their browser.