I'm really hoping this doesn't come out as an attack too, but instead as an extra datapoint for your business. I agree with OP's perception. When I hear the phr

I'm really hoping this doesn't come out as an attack too, but instead as an extra datapoint for your business. I agree with OP's perception. When I hear the phrase "tinfoil security" the word associations that come to mind don't really sell security. Tinfoil is just not a substance you think of as being thick and defensive. I do like the playfulness of it, but I'm not sure that's a quality that customers can draw brand value from, in the context of keeping their stuff secure. But either way - the tech industry isn't (yet) at the point where brand names make much of a difference to the bottom line. Branding hits your bottom line at the supermarket when I'm buying detergent from you, but not so much when I'm looking for the best search engine/maps product/security offering. :)