You are aboslutely right. But that is not my value proposition. I have not finished desgining the first iteration of the product, so value proposition is still

You are aboslutely right. But that is not my value proposition. I have not finished desgining the first iteration of the product, so value proposition is still not defined. The points you mention are what I call my basic beliefs: privacy, no bubbles, API, social, and for hackers. DDG does provide most of that. I know because its my search engine of choice. And the DDG team has made an amazing job. I love, love their product. But it still trying to do search like Google does search. I dont want to copy Google, the aim is to research other options/routes and build a service that provides a better service altogether. It will be a glitch. I don't mind that. It will porbably fail like the Titanic, and be a public embarrasment for me. So what? Maybe the people will build the Google killer with be reading along and use my failure as a building block. One of the reasons Google goes unchallenged is because it is fucking crazy to even try and build something that will compete with them. If this ignites people to go and question Google (and Facebook, and Amazon, etc), then it was not in vain.