Your analogy doesn't seem to apply because AI is supposed to become an every-man thing or a utility, as are computer games, but a Rolex is supposed to be exclus

Your analogy doesn't seem to apply because AI is supposed to become an every-man thing or a utility, as are computer games, but a Rolex is supposed to be exclusive. The AI companies want everyone using AI. The Rolex company wants their brand to be associated to wealth.