The solution is to build on the traditional web. How does anybody find anything new on the web? Basically: hyperlinks! People will create links from social med

The solution is to build on the traditional web. How does anybody find anything new on the web? Basically: hyperlinks! People will create links from social media. With some basic SEO, your content can be indexed by your favorite search engines. Increasingly these "web4" sites will link to themselves, leveraging the built-in social features that are portable across sites/servers/peers.