Palm has a very recognizable brand, indeed. Besides there're not that many Palm phones around and it can help building 'uniqueness' of the products. Of course N

Palm has a very recognizable brand, indeed. Besides there're not that many Palm phones around and it can help building 'uniqueness' of the products. Of course Nokia make great products, too. But their market share is just too bug to be an 'elite' product. Other manufacturers like HTC do not have such a strong brand like Palm. The problem with Palm might be that Pre 'is just a beginning'. I mean currently they have very few models and that eases the choice for consumers. Apple does it very well unlike HP, Asus and others and I personally think that helped them a lot. Today when you say 'HP laptop' I get no idea how it's going to look like. But if you say 'Apple laptop' I get a clear cut image of a shiny high quality product. Low number of models keep them recognizable among consumers. That's the key for building a strong recognizable brand. I think Palm will keep the 'cool' factor as long as they do not introduce very few new models. One or two WebOS-based phones is Ok but if there are going to be more they will become just another brand. Anyway the great products (especially the first-gen models) are essential if the company wants to become the Next Brand. Google made a huge mistake with G1. Everyone I talk about it says the phone looks very low-quality and cheap. And it seems like Android is not going to be cool after G1. I wonder what phone was the first to have a Windows Mobile. I suspect it wasn't a great phone.