Goog does a good job illustrating just how "different" mobile is. In our experience at ConversionVoodoo.com over the past couple of years a properly mobile opt

Goog does a good job illustrating just how "different" mobile is. In our experience at ConversionVoodoo.com over the past couple of years a properly mobile optimized site for a direct-response style business is a difference of 2x, for traditional ecommerce it's 1.5x, for content it's as much as 3x! In other words make absolutely, positively sure that mobile optimization becomes an organizational priority if you're seeing more than 15% mobile traffic.