Exactly. The company needs to be a start-up where the founder will create the device mainly for himself - as his dream device. That's where it starts.... I sti

Exactly. The company needs to be a start-up where the founder will create the device mainly for himself - as his dream device. That's where it starts.... I still think there's a huge revolution coming to consumer devices. Right now, everyone's focusing on phones - namely iPhone killers and they will fail, because the answer is different - and part of the business problem is having such a unique brand that might stand up against apple and that you can build on top of it - when you see people with their Macs open and see the glowing Apple logo - this is a powerful indicator and there has to me something more to this, new, powerful and very unique...and new technologies such as flexible OLEDS etc can be building blocks.. Good thing is to start with a niche target (say 1 million target users) If the new start-up focuses on creating a super hackers device - now they would be on to something...