And this gives the incentive for sellers who don't use amazon's warehouses incentive to use them. Really , when you think about that ,classically sellers/whol

And this gives the incentive for sellers who don't use amazon's warehouses incentive to use them. Really , when you think about that ,classically sellers/wholesellers have the following roles: 1. Finding people/stores willing to buy stuff 2. Financing of buying stuff from many manufacturers(until getting paid) 3. Storing said stuff 4. Distributing said stuff to stores, online stores and users 5. Prediciting demand 6. Marketing to users/stores. It seems that amazon is attacking/replacing all those roles, and probably doing a better job. The end game seems simple: To skip the sellers(for products sold online), and deal directly with manufacturers(like their doing with ebooks). It's not unique to them, walmart already did it. But amazon sells almost everything.