It is a Netflix for shoes. The difference is that Netflix do not mention their price without mentioning 'per month', while JustFab never mention it. I went thr

It is a Netflix for shoes. The difference is that Netflix do not mention their price without mentioning 'per month', while JustFab never mention it. I went through the checkout process. If you were introduced to this site as a cheap shoe store, rather than as a 'netflix for shoes', you could easily be mislead. They are definitely in the grey area.