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Unless you're LaunchRock or similar your product is not a landing page. Feedback on a temporary "give me your email address" placeholder page is the last thing
by benologist 14y ago
Unless you're LaunchRock or similar your product is not a landing page. Feedback on a temporary "give me your email address" placeholder page is the last thing you should be asking for and especially acting on in any stage between deciding to make something and launching something.
Energy spent on your landing page is energy you should have spent preparing to delete it.
- mansigandhi 14y agoHi there. I think there's been a misunderstanding. We're actually launching this week at Stanford (our app has already been approved by Apple). The launch page is to get the email addresses of interested people and to create a pre-launch buzz at the school. We also have our pre-launch marketing on the campus going on.
- benologist 14y agoI think we do have a misunderstanding - I see this page as the modern day equivalent of an "under construction" page, that should be replaced as soon as humanly possible because every eyeball on it is an eyeball wasted. Even the early signups have to be convinced twice to try your app, the fewer people who see your launch page instead of your launched page the better.
- mwilcox 14y agoIn the 'under construction' context - of course it should be replaced as soon as possible - startups want to launch. But having one there is much better than the alternative, which is to have nothing. Think about it more in terms of market validation than customer acquisition.
- benologist 14y agoI think you're only right if you're just gauging interest for something you might build. Once you start building the product stops being (slash never was) that page you have to create, optimize and market just so you can double-opt-in users.
- citricsquid 14y agoIf you have a launch date a countdown would be great, as would giving some sort of incentive to share.
- mansigandhi 14y agoYeah, thats a good idea. Will try and see what we can add. Thanks for that!
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- jfornear 14y ago> Energy spent on your landing page is energy you should have spent preparing to delete it. This "Lean Startup" attitude is a great way to suppress inspiration, creativity, etc.