I think that @billjings hit it on the money. What this means is that if apple is capable or even able to catch up to a company like google when doing a location

I think that @billjings hit it on the money. What this means is that if apple is capable or even able to catch up to a company like google when doing a location search, they may have a true search engine on their hands. Google makes quick / easy work of navigation because their search is context-aware (geo/account) and will help narrow the search down with a great deal of intelligence. Take for instance the new google search in JB android. This relates to maps because it's ability to acquire fuzzy data to provide you with accurate results. Apple is not going to catch up to google anytime soon on making "search" better or even close to the accuracy of google due to the infrastructure & algorithm constraints. Apple as big and cool their products are, I can almost garantee they don't have the brainpower that google does behind their largest most important products. Google products take Computer Science to a new level.