On the other hand, he's piggybacking on Amazon's marketing clout, branding, and large customer base to sell his products if he's going through Amazon. The thin

On the other hand, he's piggybacking on Amazon's marketing clout, branding, and large customer base to sell his products if he's going through Amazon. The thing about going it on your own is that no one knows about you and your products. It takes lots of marketing to build up your site.