I think you'd have to be a fool to think Apple didn't see this coming, but in reality it a big deal for Apple, but not an earth shattering one. To truly improve

I think you'd have to be a fool to think Apple didn't see this coming, but in reality it a big deal for Apple, but not an earth shattering one. To truly improve things like Siri and Maps, you need real world data, user feedback, etc. I'm sure they are keenly aware of the shortfalls of their own software, as much as they are of the hardware they make. That's the whole point of QA. What pushing out products early does is let you start getting feedback on the known unknowns - problems you'd expect to have but didn't know exactly where they might be, and the unknown unknowns - problems you didn't see coming at all.