4 ms·95% of existing tourism spending. There's a big untapped market out there.by beatpanda 14y ago95% of existing tourism spending. There's a big untapped market out there.adambratt 14y agoIt's true. The stuff off the beaten path usually hasn't been commercialized. Thus it makes sense why it would only account for 5% of the spendingkisielk 14y agoOnce it's commercialized it won't be off the beaten path for long.