2nd+ mover is the best kind of advantage for technology markets. One of the most expensive things is educating the average consumer. It's a hell of a lot cheape

2nd+ mover is the best kind of advantage for technology markets. One of the most expensive things is educating the average consumer. It's a hell of a lot cheaper to obtain customers with more specific propositions after they've already drank someone else's koolaid. For example, if someone created an adversarial/rude variant of OpenAI's offerings I would be very interested. Taking the existing "what works" and targeting segments of that market that are underserved is less risky than direct competition or forging new markets.