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Yeah, I agree, it's not a monopoly. But they do have the most advertisers, so the alternatives aren't as good (for now, at least).
by ilovecars 14y ago
Yeah, I agree, it's not a monopoly. But they do have the most advertisers, so the alternatives aren't as good (for now, at least).
- ig1 14y agoBoth AOL Advertising and Tribal Fusion have huge display ad businesses (both reaching >500million people) with vast number of advertisers. Many large content company only use Google for remanent advertising as the Google CPM is often pretty poor compared to other options.