> but is Apple's brand and fans the same as they were back then Yes Apple is still an up-market brand. You can be a luxury company that sells products that sta

> but is Apple's brand and fans the same as they were back then Yes Apple is still an up-market brand. You can be a luxury company that sells products that start priced in the middle while offering high end stuff that also sells very well... or better, iPhone 15 Pro Max was their top selling individual item last year, not the standard iPhone 15. Having a subset of the influencer/trendmakers who buy only the high end stuff helps push up the brands popularity. Even if it's only more novelty stuff like this. This 'sock' is a very loud fashion item that will show up in celebrity photos and youtube videos.