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MKBHD's point is that this would have worked the way you describe it a decade ago, but is Apple's brand and fans the same as they were back then? At some point
by jordanb 11mo ago
MKBHD's point is that this would have worked the way you describe it a decade ago, but is Apple's brand and fans the same as they were back then? At some point doing something like this just makes you look greedy and out of touch.
If Microsoft had tried to sell a "limited edition" zoom sock for $220 it would have produced a lot of mockery and no sales.
- gtrealejandro 11mo ago[dead]
- dmix 11mo ago> but is Apple's brand and fans the same as they were back then Yes Apple is still an up-market brand. You can be a luxury company that sells products that start priced in the middle while offering high end stuff that also sells very well... or better, iPhone 15 Pro Max was their top selling individual item last year, not the standard iPhone 15. Having a subset of the influencer/trendmakers who buy only the high end stuff helps push up the brands popularity. Even if it's only more novelty stuff like this. This 'sock' is a very loud fashion item that will show up in celebrity photos and youtube videos.
- NaomiLehman 11mo agoIt worked with liquid glass in the same way. I think there is a difference between having fanboys and having fanboys + great products. Apple continues to grow and dominate the market. Apple is not Microsoft.