But why is it overdue? It's easy to put the performance profile of a console on an SOC, it's impossible to integrate many desktop GPUs into the same form factor

But why is it overdue? It's easy to put the performance profile of a console on an SOC, it's impossible to integrate many desktop GPUs into the same form factor. Pull up a unified benchmark like the OpenCL Geekbench, it makes this obvious. The most powerful SOCs, like the M3 Ultra, pull over 250w to get worse scores than a 4080 laptop dGPU: https://browser.geekbench.com/opencl-benchmarks https://browser.geekbench.com/opencl-benchmarks How are SOCs going to replace full-fat ATX cards when they can't even beat the thermally-throttled version? The SOC isn't even more energy-efficient, here.