You're exactly right, we think the target market is older and less comfortable with technology than the Hacker News crowd. The most common reaction we get when

You're exactly right, we think the target market is older and less comfortable with technology than the Hacker News crowd. The most common reaction we get when we pitch the service to someone is "I wouldn't need that, but it could be great for my parents/grandparents/inlaws/etc". Ideas about how to best appeal and market to this demographic are welcome.