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Given the average eCPM of $1.00-2.00 from AdSense, that account earned between $1m and $2m in its lifetime. This is probably the only company in the world that
by cft 14y ago
Given the average eCPM of $1.00-2.00 from AdSense, that account earned between $1m and $2m in its lifetime. This is probably the only company in the world that can shut down such a high earning account with a template no-reply email with no explanation and no recourse for even a simple phone call. This is what monopoly means in practice. Such a Shame!
- ilovecars 14y agoI don't want to get into revenue figures, but yes, the site has a cult following and while not attracting high CPM rates, it was earning decent enough revenue. Again, I'm not mad that they decided to turn the ads off - I can respect their decision if they feel it's not appropriate, but it's the fact that I didn't get any decent explanation on what I needed to change. It just feels very disrespectful after such a long and prosperous relationship.
- dchuk 14y agoIt's not a monopoly in practice, it's terrible customer service in practice. There are tons of different ad networks to work with, Google isn't the only option, and Google has the right to shut off any publisher who they deem violate their T&C agreement. It's a shitty situation, but it's not a monopoly example. It's just a huge company who doesn't really give a damn about any one publisher.
- ilovecars 14y agoYeah, I agree, it's not a monopoly. But they do have the most advertisers, so the alternatives aren't as good (for now, at least).
- ig1 14y agoBoth AOL Advertising and Tribal Fusion have huge display ad businesses (both reaching >500million people) with vast number of advertisers. Many large content company only use Google for remanent advertising as the Google CPM is often pretty poor compared to other options.