Consider a higher price. From a personal standpoint, I don't think an app costing $0.99 vs costing $1.99 plays a part in purchase decisions, but that's double.

Consider a higher price. From a personal standpoint, I don't think an app costing $0.99 vs costing $1.99 plays a part in purchase decisions, but that's double. Consider pricing up to $4.99 or even more, depending on your niche audience. 1/3rd the sales at $4.99 is still a win.