3 ms·

Visa and Mastercard make money two main ways. They charge merchants a fee. They also take a fee upon the loan they offer consumers who don't pay their credit ca

Visa and Mastercard make money two main ways. They charge merchants a fee. They also take a fee upon the loan they offer consumers who don't pay their credit card bills in full every month. Most sophisticated consumers pay their cards in full every month and do not earn the card networks any loan fees. These consumers have no need to actually use a card and either have the capital to pay for their purchases outright or have enough wealth that they can borrow against their wealth to pay for goods at much lower rates than credit card rates. As such, rewards are an incentive to keep this user on the platform. That's why there's entire communities dedicated to card churning and finding the cards with the best rewards. There's no loyalty to be had when the sophisticated consumer can just pay their bills with cash. I'm hoping that FedNow becomes more widely available but my suspicion is that only the big merchants, like Walmart, that have the technical sophistication to incorporate FedNow will benefit from this. Every mom and pop merchant that uses Square or Clover will just defer to the payment processor that will incorporate FedNow and charge their own management fee to these merchants. Then the bank the consumer uses will need to offer a way to use FedNow to pay and my guess is that banks that offer credit cards will resist this for as long as possible. Just look at the rollout of Zelle. Only a handful of banks offer it. They differ widely in their implementation of it. Different banks offer different limits both in transaction frequency, per transaction limits, maximum transaction limits per month, and more. Then there's a Zelle app for banks that don't actually provide Zelle. On top of that Zelle has its own in-network fraud management that's a separate layer on top of the risk management that each bank and account offers. In practice this makes using Zelle frustrating. I suspect FedNow will work the same way. Fintechs like Wealthfront, Mercury, Robinhood, Venmo/Paypal, and CashApp will probably be the first to offer it. Newer fintechs probably will too. But bank choice is often a family decision and many people bank where their parents banked. In general financial education in the US is very poor and banks and legacy credit cards know this and will use this knowledge to hobble FedNow.

toomuchtodo 1y ago
Zelle is owned by the largest US commercial banks in the US, through the Early Warning consortium. FedNow was in part a response to Zelle and RTP from The Clearinghouse (another bank consortium). Zelle no longer has a stand alone app, the capability must be integrated in the financial provider’s UX. FedNow was a direct result of Congress directing the Federal Reserve to create a universal access instant payment rails system so that the largest commercial banks could not gate access to the rest of the smaller banks in the US. https://www.wrdw.com/2025/04/04/what-tech-why-zelle-is-shutting-down-what-you-can-use-instead/ https://www.wrdw.com/2025/04/04/what-tech-why-zelle-is-shutt... > However, the dedicated Zelle app is being discontinued. Why? It turns out that while Zelle boasts a massive user base, only a small fraction – about 2% – actually use the standalone app. The vast majority access Zelle through their bank’s own app or website. This low usage is the primary reason behind the decision to shut down the Zelle app. Anyone can plug into FedNow, either as a bank or licensed service provider. I expect it to take time for FedNow to become the default rails, but I’m highly confident it’ll happen, as there is very little anyone can do to stop the Fed from offering it. https://www.frbservices.org/financial-services/fednow/organizations https://www.frbservices.org/financial-services/fednow/organi... (day job is in financial services at a fintech, all of my personal financial service providers are on FedNow)
- Karrot_Kream 1y ago
  That sounds hopeful and I certainly hope direct bank payments take hold. I'm still a bit worried because I still think payment providers will just end up becoming the new middlemen. The old fashioned bank I use when I need in person banking (most of my money goes through fintechs or brokerage accounts) is on the FedNow list you link but doesn't offer FedNow use for its users. I can't, for example, pay my wife through FedNow.
raw_anon_1111 1y ago
Visa and Mastercard only make money from interchange fees. They don’t loan money to anyone. Credit cards and charge cards are issued by the bank and the banks make money from interest.
- Karrot_Kream 1y ago
  Yeah you're right, sorry I got my wires a bit crossed with companies that offer credit cards as opposed to the payment networks themselves. That doesn't change the thrust of my argument, that middlemen will end up eating whatever efficiencies that FedNow opens up. (Sorry if this sounds flippant. I don't want it to be. I think publicly admitting to being wrong is important on this site, even though very few people do it.)
  - raw_anon_1111 1y ago
    You’re still leaving out a few things 1. International travel - I can (and have) used Visa and MC cards world wide. My Amex cards not so much. They aren’t accepted widely internationally - except strangely enough in the UK when we went. 2. Fraud protection/mis billing - the last thing I want is every random company having a settled payment without my being able to dispute it with the credit card company. While the dispute is happening, it’s not my money being held up. 3. Subscriptions - subscriptions are hard enough to cancel. At least I can easily cancel a credit card 4. Credit card holds - right now, if you rent a car or stay in a hotel for example, they put a hold on your credit card. They can do the same with a debit card. But that’s your money on hold and inaccessible. 5. Related to #4, once you put a credit card on file in those cases, they actually can charge you whatever they want - damages, etc. Do you really want them having direct access to your bank account?
    - Karrot_Kream 1y ago
      FedNow is a push protocol, like crypto and most other bank transfer methods. The account holder needs to specifically approve moving funds over. 1. Yes unless FedNow can interface with other bank interchange standards, I'm not sure where this will end up. 2. Exception resolution is a part of FedNow [1]. My guess is banks will have their own layer atop the resolution layer discussed. I suspect this will be a middleman layer. 3. FedNow is a push protocol, like crypto. Banks would have to offer recurring payment functionality atop FedNow. 4. Yes this will probably turn into some form of deposit like what happens with a debit card. 5. Again FedNow is a push protocol it's not a pull protocol. It allows for Request For Payment requests but nothing can directly debit from your bank account.

toomuchtodo 1y ago

Zelle is owned by the largest US commercial banks in the US, through the Early Warning consortium. FedNow was in part a response to Zelle and RTP from The Clearinghouse (another bank consortium). Zelle no longer has a stand alone app, the capability must be integrated in the financial provider’s UX. FedNow was a direct result of Congress directing the Federal Reserve to create a universal access instant payment rails system so that the largest commercial banks could not gate access to the rest of the smaller banks in the US. https://www.wrdw.com/2025/04/04/what-tech-why-zelle-is-shutting-down-what-you-can-use-instead/ https://www.wrdw.com/2025/04/04/what-tech-why-zelle-is-shutt... > However, the dedicated Zelle app is being discontinued. Why? It turns out that while Zelle boasts a massive user base, only a small fraction – about 2% – actually use the standalone app. The vast majority access Zelle through their bank’s own app or website. This low usage is the primary reason behind the decision to shut down the Zelle app. Anyone can plug into FedNow, either as a bank or licensed service provider. I expect it to take time for FedNow to become the default rails, but I’m highly confident it’ll happen, as there is very little anyone can do to stop the Fed from offering it. https://www.frbservices.org/financial-services/fednow/organizations https://www.frbservices.org/financial-services/fednow/organi... (day job is in financial services at a fintech, all of my personal financial service providers are on FedNow)

Karrot_Kream 1y ago
That sounds hopeful and I certainly hope direct bank payments take hold. I'm still a bit worried because I still think payment providers will just end up becoming the new middlemen. The old fashioned bank I use when I need in person banking (most of my money goes through fintechs or brokerage accounts) is on the FedNow list you link but doesn't offer FedNow use for its users. I can't, for example, pay my wife through FedNow.

raw_anon_1111 1y ago

Visa and Mastercard only make money from interchange fees. They don’t loan money to anyone. Credit cards and charge cards are issued by the bank and the banks make money from interest.

Karrot_Kream 1y ago
Yeah you're right, sorry I got my wires a bit crossed with companies that offer credit cards as opposed to the payment networks themselves. That doesn't change the thrust of my argument, that middlemen will end up eating whatever efficiencies that FedNow opens up. (Sorry if this sounds flippant. I don't want it to be. I think publicly admitting to being wrong is important on this site, even though very few people do it.)
- raw_anon_1111 1y ago
  You’re still leaving out a few things 1. International travel - I can (and have) used Visa and MC cards world wide. My Amex cards not so much. They aren’t accepted widely internationally - except strangely enough in the UK when we went. 2. Fraud protection/mis billing - the last thing I want is every random company having a settled payment without my being able to dispute it with the credit card company. While the dispute is happening, it’s not my money being held up. 3. Subscriptions - subscriptions are hard enough to cancel. At least I can easily cancel a credit card 4. Credit card holds - right now, if you rent a car or stay in a hotel for example, they put a hold on your credit card. They can do the same with a debit card. But that’s your money on hold and inaccessible. 5. Related to #4, once you put a credit card on file in those cases, they actually can charge you whatever they want - damages, etc. Do you really want them having direct access to your bank account?
  - Karrot_Kream 1y ago
    FedNow is a push protocol, like crypto and most other bank transfer methods. The account holder needs to specifically approve moving funds over. 1. Yes unless FedNow can interface with other bank interchange standards, I'm not sure where this will end up. 2. Exception resolution is a part of FedNow [1]. My guess is banks will have their own layer atop the resolution layer discussed. I suspect this will be a middleman layer. 3. FedNow is a push protocol, like crypto. Banks would have to offer recurring payment functionality atop FedNow. 4. Yes this will probably turn into some form of deposit like what happens with a debit card. 5. Again FedNow is a push protocol it's not a pull protocol. It allows for Request For Payment requests but nothing can directly debit from your bank account.