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Publishers are Google's product. The bans are a product quality assurance exercise for them. They do not really lose any business when they cut out a publisher
by hcho 14y ago
Publishers are Google's product. The bans are a product quality assurance exercise for them.
They do not really lose any business when they cut out a publisher. They almost always have plenty of other options to display their inventory on.
- thenomad 14y agoSo basically, whether they treat advertisers or publishers well is a function of whether they have too many advertisers or too many publishers? Makes sense - although it does seem a bit like eating your seed corn. As and when the economy recovers and there's an online advertising boom, the balance may shift.